In 1946 the dream of two men became a reality. Borge Gabrielsson, President of Astra Pharmaceutical Company in Sweden, and Martin Matsbo, famous Swedish racer, introduced to the world to revolutionary cross-country waxes under the name SWIX. What made these waxes different from traditional waxes was that they were scientifically formulated from synthetic raw materials rather than natural occuring ingredients such as beeswax, tar, pine resin, fats and oils that were varying greatly in quality and difficult to duplicate in production. They were also the first color-coded waxes: red, blue, and green.
What began as a modest line of 5 ski waxes has grown into a world-leading brand name for winter products. The goal is still the same, however...to bring enjoyment to recreational skiing and snowboarding and success to racing through quality and performance.
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